By being prepared, effective communications can play a significant role in transforming the unexpected into the anticipated and responding accordingly. In today’s 24-hour news cycle it is important to recognize a crisis as it is happening.
The media scrutiny can quickly overwhelm the ability of the organization to effectively respond. To emerge with your organization’s reputation intact, you must move and respond immediately and thoroughly.
North works with clients to review their current crisis communications plan, make changes if necessary and implement the plan when needed.
By being prepared, a crisis can quickly become an opportunity.